Ringers joins Haywire Motorsports
March 30, 2008
GRAHAM, WA - The HayWire Motorsports team begins the 2008 season welcoming a new marketing partner to the #68 car driven by “Terrible” Tim McDougald. Read more
Zaretzke to defend Evergreen title
March 23, 2008
07 champ teams with Coleman Motorsports for 2008
SULTAN, WA – JZ Motorsports will partner with Coleman Motorsports to compete for the 2008 Evergreen Speedway Whelen All American Series Championship. Driver, John Zaretzke, will pilot the Zipfizz/Pinnacle Group - Whelen All American Series Super Stock. Read more
Mooch: 08 season right around the corner
February 14, 2008
Well here we go, the 2008 racing season is just around the corner and things are shaping up to be a great outcome. Starting out preseason registration is this Saturday morning February 16th at 9:00am at the Red Lion Resort in Post Falls, Idaho for Stateline Stadium and Speedway. Read more
Phillips Promoter of the Year
February 12, 2008
Talladega promoter names 32nd auto racing promoter of the year
LAKE MARY, FL - In the Grand Ballroom at the Orlando Marriott Lake Mary, February 11, Lynn Phillips, promoter of Talladega (AL) Short Track, was revealed as the Thirty-Second Auto Racing Promoter of the Year by Racing Promotion Monthly, the idea newsletter for auto racing promoters. Read more
ASA NW Tour announces 08 schedule
February 10, 2008
Officials pleased with schedule showcasing series
Ellensburg, WA – Officials of the ASA Aero Exhaust Northwest Tour presented by Echo Outdoor Power Equipment are pleased with the schedule set to showcase the 2008 edition of the Northwest’s top traveling stock car racing series. Nine races at six of the areas premier paved race tracks will be a challenge for all competitors. Read more
Promoter of the year to be named
February 10, 2008
ARPY ballot includes seven multi-time nominees
One candidate for the Thirty-Second Auto Racing Promoter of the Year (ARPY) Award, chosen by promoters in balloting held by Racing Promotion Monthly, received his first nomination. Two nominees already received the industry’s highest honor, and seven of the eight nominees share 31 previous regional awards. Three operate paved tracks and Five dirt tracks. Read more
SMRA headlines 08 Tater Cup
February 10, 2008
SMRA Super mods take aim at Meridian
The Supermodified Racing Association (SMRA), in concert with Meridian Speedway, announced a major event for September 6, 2008. The SMRA sanctioned Supermodifieds will be the premier division for the Annual Tater Cup at Meridian Speedway. Read more
Left Coast Racing Scene
January 21, 2008
Get your NASCAR racing tickets now!
by Dave Grayson
That’s because NASCAR’s premiere divisions are going to be making two left coast appearances,within nine days of each other, in Fontana-California and Las Vegas-Nevada. The first stop is at the California Speedway where NASCAR’s Car Of Tomorrow, COT, will be making its official debut on the speedway’s two mile, D shaped, oval. It’s anticipated that the COT is going to rise to the occasion on this high banked track and create an element of drafting similar to the restrictor plate races at Daytona and Talladega. That means the Auto Club 500 could turn out to be an extremely exciting race. Read more
Broadcaster Rick Benjamin to MC Orlando RPM Workshop Awards
January 18, 2008
Promoters to gather in Orlando, Benjamin master of ceremonies at awards
Edgar, WI - Racing broadcaster Rick Benjamin is master of ceremonies at the February 11th Speedweek Awards Breakfast, the opening ev ent of the annual Speedweek National RPM Promoters Workshop, at the Orlando Marriott Lake Mary. Benjamin, a veteran short-track racing broadcaster, has hosted or called a broad range of televised racing events for more than 20 years.
This year he will host Hooters Pro Cup telecasts, and with his companies Visioncast, Inc/Carolinas Production Group Inc. will produce cover age of the new ASA Southeast Asphalt Tour. He will also host Champ Car World Series and Champ Car Atlantic Series on ESPN, as well as the Carolina Pa nthers (NFL) Radio Network, and will launch a new weekly national radio bro adcast on Sirius NASCAR Radio with Hall of Famer Buddy Baker.
Benjamin led for six seasons TNN’s award-winning “RaceDay” telecast and has called cove rage on national television of NASCAR’s Cup, Nationwide, and Truck Series e vents. He has also called World of Outlaws Late Model racing for SPEED and for four seasons served as host of SPEED News.” Read more
Summit to benefit drivers seeking sponsors and career advancement
January 18, 2008
CHARLOTTE, N.C. – The first annual Driver Advancement Marketing Summit, which will be held here at Victory Lane Karting Center on January 26 and 27, will benefit drivers looking to advance their careers and will provide specific information on how to go about obtaining sponsorship. Gary Abercrombie, Manager of Sports Marketing for Lowe’s, will describe how Lowe’s leverages its motorsports investment and how it measures the results of its marketing efforts.
In citing examples of the different facets of Lowe’s overall program, Abercrombie will discuss hospitality, PR-driven events, employee programs and targeted consumer programs. He also will cover what Lowe’s expects from the personalities who represent its brand and how drivers should consider the ways their own “brand” would fit with a potential sponsor. Abercrombie receives countless proposals, many of which are poorly constructed and demonstrate little knowledge of the company or any measure of return on investment.
He will provide examples – one in particular that exceeds the example of understanding Lowe’s business and culture.
“We chose speakers based on specific topics they can address from a professional perspective and through real-life experience in the industry,” said Kymberly Brantigan, president of Performance PR Plus. “But now that they’ve developed their topics in more detail, we are truly impressed with the in-depth information and specific examples that are geared specifically to benefit this audience.”
In addition to Abercrombie representing a sponsor’s perspective, others include: The driver’s perspective Randy LaJoie and Shane Huffman; The team perspective — Andy Papathanassiou, of Hendrick Motorsports and Peter Visconti, of Roush-Fenway Racing; the sanctioning body/ race series perspective – Dennis Huth, president of the American Speed Association (ASA); and the marketing, public relations and sponsor relations point of view – broadcaster Matt Yocum, Judy Kubo Dominick public relations and driver representative, and Annamarie Strawhand, web site and proposal specialist.
“The higher the level of racing, the more business-oriented it becomes,” said Brantigan, “The sport is extremely comprehensive and there is a lot to know about all the aspects that are crucial to advancement. “Our speakers are true industry professionals and they are going to provide specific information and examples that any driver looking to advance at any level will benefit from.”
Registered attendees include drivers who are signed on as development drivers with championship NASCAR Sprint Cup Series teams, the participants in NASCAR’s 2008 Drive for Diversity program and drivers from all over the country, as well as from Canada and Puerto Rico. Space is still available and registration will continue through January 25. For more information on the event, speakers and their respective topics, and to register, please visit www.performanceprplus.com
Source: Performance PR Plus
HayWire Racing welcomes new sponsor
January 18, 2008
LLMRS team to showcase graphics company
Graham, Wa. – The HayWire Motorsports team begins the 2008 season welcoming a new marketing partner to the #68 car driven by “Terrible” Tim McDougald.
Top Ten Left Coast Racing Stories from 2007
December 31, 2007
by Dave Grayson
So it’s that time of the year again. The final few days of 2007 has me pondering the stories for my annual top ten list. Other than the aspect of tradition I honestly don’t know why I put myself through this process every year.
The decision of picking ten stores from 12 months of possibilities is often angst ridden and probably not that good for my overall state of health. At this point of the writing process I’m already on my third pot of writing juice, aka coffee.
So for what it’s worth here’s my top ten list of left coast racing stories that raised my excitment level or somehow gave me a warm feeling in my heart. Read more
