ASA NW Tour announces 08 schedule

Officials pleased with schedule showcasing series

Ellensburg, WA  – Officials of the ASA Aero Exhaust Northwest Tour presented by Echo Outdoor Power Equipment are pleased with the schedule set to showcase the 2008 edition of the Northwest’s top traveling stock car racing series. Nine races at six of the areas premier paved race tracks will be a challenge for all competitors. Read more

Summit to benefit drivers seeking sponsors and career advancement

CHARLOTTE, N.C. – The first annual Driver Advancement Marketing Summit, which will be held here at Victory Lane Karting Center on January 26 and 27, will benefit drivers looking to advance their careers and will provide specific information on how to go about obtaining sponsorship. Gary Abercrombie, Manager of Sports Marketing for Lowe’s, will describe how Lowe’s leverages its motorsports investment and how it measures the results of its marketing efforts.

In citing examples of the different facets of Lowe’s overall program, Abercrombie will discuss hospitality, PR-driven events, employee programs and targeted consumer programs. He also will cover what Lowe’s expects from the personalities who represent its brand and how drivers should consider the ways their own “brand” would fit with a potential sponsor. Abercrombie receives countless proposals, many of which are poorly constructed and demonstrate little knowledge of the company or any measure of return on investment.

He will provide examples – one in particular that exceeds the example of understanding Lowe’s business and culture.

“We chose speakers based on specific topics they can address from a professional perspective and through real-life experience in the industry,” said Kymberly Brantigan, president of Performance PR Plus. “But now that they’ve developed their topics in more detail, we are truly impressed with the in-depth information and specific examples that are geared specifically to benefit this audience.”

In addition to Abercrombie representing a sponsor’s perspective, others include: The driver’s perspective Randy LaJoie and Shane Huffman; The team perspective — Andy Papathanassiou, of Hendrick Motorsports and Peter Visconti, of Roush-Fenway Racing; the sanctioning body/ race series perspective – Dennis Huth, president of the American Speed Association (ASA); and the marketing, public relations and sponsor relations point of view – broadcaster Matt Yocum, Judy Kubo Dominick public relations and driver representative, and Annamarie Strawhand, web site and proposal specialist.

“The higher the level of racing, the more business-oriented it becomes,” said Brantigan, “The sport is extremely comprehensive and there is a lot to know about all the aspects that are crucial to advancement. “Our speakers are true industry professionals and they are going to provide specific information and examples that any driver looking to advance at any level will benefit from.”

Registered attendees include drivers who are signed on as development drivers with championship NASCAR Sprint Cup Series teams, the participants in NASCAR’s 2008 Drive for Diversity program and drivers from all over the country, as well as from Canada and Puerto Rico. Space is still available and registration will continue through January 25. For more information on the event, speakers and their respective topics, and to register, please visit www.performanceprplus.com

Source: Performance PR Plus

Top Ten Left Coast Racing Stories from 2007

by Dave Grayson

So it’s that time of the year again. The final few days of 2007 has me pondering the stories for my annual top ten list. Other than the aspect of tradition I honestly don’t know why I put myself through this process every year.

The decision of picking ten stores from 12 months of possibilities is often angst ridden and probably not that good for my overall state of health. At this point of the writing process I’m already on my third pot of writing juice, aka coffee.

So for what it’s worth here’s my top ten list of left coast racing stories that raised my excitment level or somehow gave me a warm feeling in my heart. Read more

Bennett tour season finale; Tidrick champ

Yakima, WA (September 4, 2007): Travis Bennett won three of the of the last four ASA Aero Exhaust Northwest Tour races in 2007. After breaking into the winners circle for the first time in his NWT career at Yakima on July 7, 2007, Bennett made a strong season ending statement “that is where he belongs.” Read more

Allen takes second consecutive ASA Truck win at Irwindale

by Dave Grayson

In a period of less than 30 days Andy Allen has transformed himself from a possible contender to a major player in the ASA-Go Fast-Speed Truck Challenge Series. He more than proved that point on September 1st when the ASA trucks paid their second visit of the year to the Irwindale Speedway the fastest half mile in the west.

Allen, and his #22  RJ Allen Inc/Walker Brothers Moving Chevrolet,led all 50 laps of the ASA Speed Truck feature to score his second consecutive series win. Read more

Speed Trucks take on Irwindale

by Dave Grayson

The ASA-Go Fast-Speed Truck Challenge Series will be making its second appearance of the season at the Irwindale Speedway this Saturday night.The fastest half mile track in the west is expected to play a huge role in a very tight points battle that will likely go down to the final lap of the final race. Read more

Riehl Wins ASA NW Tour at Stateline

by Scott Ellsworth, ASA NWT Media

Post Falls, ID - Brandon Riehl (Boring, OR) won an ASA Northwest Tour event for the second time in 2007. Both wins have been at Stateline Speedway in Post Falls, Idaho. At the end of the Access Road Solutions 150 BJ Tidrick (Yakima, WA) finished second and strengthened his hold on the 2007 points championship. Part time Tour racer Mike Longton (Moxee, WA) finished third. Read more

GET A RULER: Zamora wins by inches at Yakima

YAKIMA - Kennewick, Washington’s Mike Zamora won the 60 lap Late Model main event by a mere 6 inches over Portland’s Dan Obrist Saturday night at Yakima Speedway. Adding another win to his credit for 2007, the veteran driver made his move to the outside of the Obrist machine on the last lap of the event. Defending champion, Christopher Kalsch, made an inside move coming to the checkered, to finish in the third position by less than a foot. Read more

Nesmith gets victory at Meridian

 

 

by Bob Coply, Meridian Speedway Media
Meridian, ID – John Nesmith drove to victory in the shortened ASA Late Model 100-lap special honoring our US servicemen and women at home and abroad. With a full moon shining, it was shear madness from the drop of the green through seven yellows and one red flag.

Read more

ASA Northwest Tour at Yakima July 7

Yakima, WA - The fourth of the eight race series for the ASA Aero Exhaust Northwest Tour is on Saturday July 7 at Yakima Speedway, Yakima, Washington. The .500-mile oval is a fitting place for a mid-season race. Over the years it has proven to be a tough place to get a handle of. Read more

United Racing looks for redemption at Tucson Raceway Park

by Dave Grayson

The ASA Speed Truck Challenge, presented by Go Fast, will return to action this Saturday to take on the challenge on the multi banking oval at Tucson Raceway Park, TRP, for the second time this season. United Racing will be leaving their Las Vegas race shop towards the end of the week to make the long trek to Tucson. Read more

Mann is the NSRA’s man at South Sound

by Andrew Kunas

TENINO, Wash. - It was one doozy of a show for fans Saturday night at South Sound Speedway, but at the front of the field it was no contest once Jake Mann took the lead.

This time for Mann, the win counted also. Read more

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