Summit to benefit drivers seeking sponsors and career advancement

CHARLOTTE, N.C. – The first annual Driver Advancement Marketing Summit, which will be held here at Victory Lane Karting Center on January 26 and 27, will benefit drivers looking to advance their careers and will provide specific information on how to go about obtaining sponsorship. Gary Abercrombie, Manager of Sports Marketing for Lowe’s, will describe how Lowe’s leverages its motorsports investment and how it measures the results of its marketing efforts.

In citing examples of the different facets of Lowe’s overall program, Abercrombie will discuss hospitality, PR-driven events, employee programs and targeted consumer programs. He also will cover what Lowe’s expects from the personalities who represent its brand and how drivers should consider the ways their own “brand” would fit with a potential sponsor. Abercrombie receives countless proposals, many of which are poorly constructed and demonstrate little knowledge of the company or any measure of return on investment.

He will provide examples – one in particular that exceeds the example of understanding Lowe’s business and culture.

“We chose speakers based on specific topics they can address from a professional perspective and through real-life experience in the industry,” said Kymberly Brantigan, president of Performance PR Plus. “But now that they’ve developed their topics in more detail, we are truly impressed with the in-depth information and specific examples that are geared specifically to benefit this audience.”

In addition to Abercrombie representing a sponsor’s perspective, others include: The driver’s perspective Randy LaJoie and Shane Huffman; The team perspective — Andy Papathanassiou, of Hendrick Motorsports and Peter Visconti, of Roush-Fenway Racing; the sanctioning body/ race series perspective – Dennis Huth, president of the American Speed Association (ASA); and the marketing, public relations and sponsor relations point of view – broadcaster Matt Yocum, Judy Kubo Dominick public relations and driver representative, and Annamarie Strawhand, web site and proposal specialist.

“The higher the level of racing, the more business-oriented it becomes,” said Brantigan, “The sport is extremely comprehensive and there is a lot to know about all the aspects that are crucial to advancement. “Our speakers are true industry professionals and they are going to provide specific information and examples that any driver looking to advance at any level will benefit from.”

Registered attendees include drivers who are signed on as development drivers with championship NASCAR Sprint Cup Series teams, the participants in NASCAR’s 2008 Drive for Diversity program and drivers from all over the country, as well as from Canada and Puerto Rico. Space is still available and registration will continue through January 25. For more information on the event, speakers and their respective topics, and to register, please visit www.performanceprplus.com

Source: Performance PR Plus

Bergman Racing Supply to support the alliance

Boise, ID — The Northwest Pro4 Alliance is happy to announce that Bergman Racing Supply will serve as a series sponsor for the 2007 Tri-Track Showdown Series providing much needed crew and driver equipment. The Bergman family’s history in motorsports goes back three generations; a history that includes multiple USAC championships and a love of auto racing. This love of racing is what fuels Bergman Racing Supply and that is the driving force that keeps the Northwest Pro4 Alliance moving forward. Read more

Zipfizz Corporation signs on as new title sponsor of FEAR

MONROE, Washington — FEAR Inc. is pleased to announce a new title sponsor of Figure Eight Auto Racing (FEAR) division that races at Evergreen Speedway in Monroe, Washington. Zipfizz Corporation has entered into an agreement to become the title sponsor of FEAR for the 2007 race season. This is the first time that FEAR has had a title sponsor for its racing organization. Read more

Zipfizz joins Rock-It Motorsports

DUVALL, Washington - Rock-It Motorsports welcomes Zipfizz Corporation as a primary sponsor of the Rock-It Motorsports #51 Chevrolet Monte Carlo.

“We are very excited to enter into an agreement with Rock-It Motorsports and driver John Zaretzke” said Brian Winn, co-founder of Zipfizz Corporation. “This is something we intend to build on for the next several years, and we will be cross marketing Rock-It Motorsports with the other sponsorships we currently have”  said Winn.

“This is a huge boost to our race team, we have been looking for an established company like Zipfizz to come aboard for years, and we will use the energy Zipfizz provides both on and off the race track” said John Zaretzke.

Rock-It Motorsports and driver John Zaretzke will be competing for the 2007 NASCAR Whelen All-American Series Super Stock championship at Evergreen Speedway.  Zipfizz Corporation comes on board to share in this seasons’ exciting and successful journey. Zipfizz Corporation is joined by existing associate sponsorship support from Speedway Chevrolet, By-Design Rockeries, Hayen and Associates, Penske Racing Shocks, BDR Truck Repair and Redmond Cycle.

After 5 races this season, John Zaretzke has 3 wins and is leading the points battle over one of the largest and most competitive fields of Super Stocks in recent years. Following a 3 year absence from points racing to pursue other racing interests throughout the United States, two time NASCAR Super Stock champion, John Zaretzke is ready to get back to what he knows best.

The NASCAR Whelen All-American Series is NASCAR’s national championship program for short-track racing. For the first time ever, a state champion will be crowned. John Zaretzke and the Rock-It Motorsports team will be competing to be the inaugural winner of this prestigious championship in addition to competing for the national championship. For more information – www.nascarlocalracing.com

Zipfizz Corporation is a Mill Creek, WA based company which was founded in 2003. Zipfizz was developed to bring a renewed focus to the energy and sports drink categories. Zipfizz can be found at Safeway, QFC, Walgreens, Bed Bath and Beyond, Costco and other locations. Rock-it Motorsports will have plenty on hand at any Evergreen Speedway Super Stock event.  To find out more about Zipfizz Energy Drinks, please visit their website at –  www.zipfizz.com

For the remainder of the season, look for the #51 Zipfizz Chevrolet Chevy Monte Carlo to lead the fast pace field of NASCAR Whelen All-American Series Super Stocks at Evergreen Speedway!

AERO EXHAUST AND ASA SIGN MULTI YEAR AGREEMENT FOR NORTHWEST TOUR

South Jordan, UTAH - ASA (American Speed Association) Northwest Tour officials announced today that they have signed a multi year title sponsorship agreement with Aero Exhaust, Inc., a world-leading manufacturer of high performance stainless steel exhaust systems.  The sponsorship agreement name Aero Exhaust the title sponsor of the newly formed ASA Northwest Tour and will officially change the name to the ASA Aero Exhaust Northwest Tour.  The agreement will provide the backing the series needs to begin the 2007 race season with the first race scheduled for South Sound Speedway, Rochester, Washington on May 5, 2007. Read more

North Sound Racing is back for 2007

Steve Mortland, Carla Heath and Gaylon Stewart return for the 2007 season with 2 Hours of Northsound Racing. Tonight, Thursday, March 22nd, starting at 9:00 PM on Northsound 1380am, and on the web at www.northsound1380.com guests include Ron Bennett (Yakima Speedway and ASA Northwest Tour Promoter), George Wade (Shasta Speedway and new Elma Promoter), Paul Bartholomew (MRN and NEXTEL Vision) and Danny Horner (hopefully will give an update after his nasty spill with the WoO)

WHATS ON THE TUBE? SpeedFreaks line-up this weekend

SPEEDFreaks’ TV Guests this weekend include Dale Earnhardt Jr., Five Time NHRA Top Fuel Champion Joe Amato and Pro Stocker Richie Stevens. NASCAR and Dakar Pilot Robby Gordon also joins the show.Plus, AJ Allmendinger vs. Juan Pablo Montoya. See it all on ESPN2 this weekend. Check your local listings or www.SpeedFreaks.TV for podcasts.

WHATS ON TUBE? SpeedFreaks line-up this weekend

Guests this weekend include John & Ashley Force, Founding Member of Alabama and Nashville Star Celebrity Judge Randy Owens. NASCAR’s Gordon, Stewart, Johnson, Montoya and Labonte. NHRA Top Fuel Rookie of the Year J.R. Todd & Mac Tools’ Doug Kalitta. Watch it Saturday on ESPN2 or check your local listings. For more info including video replays and podcasts log onto www.speedfreaks.tv.

Steve`s Performance Products enters Kimmel enduro

Steve ‘Bomber’ Adams will pilot the #500 Steve`s Performance Products Firebird in the first annual Frank Kimmel Enduro Nationals May 26th at the Kentucky Speedway. This is a 100 lap event on the famous 1-1/2 mile asphalt oval for 300 American made 1960-1988 Stock Cars and will be Bomber`s first trip to the asphalt.  For more details on this race visit www.frankkimmel.com

For more information on Steve`s Performance Products visit http://www.500ms.net/OvalGlide/

Source: Steve`s Performance Products

Kart Attack 2 DVD in the works

Severe Racing Producer, Scott A. Tugel recently finished filming for the upcoming extreme sports documentary film “Kart Attack 2″. The film features an action packed thrill ride into the sport of Kart Racing. The film will feature some of the best racing known to Karting. 

Other features include Stars of Karting, Pro Kart Challenge Racing Series, and intense helmet cam footage with Slava Prikhodko, Vintage Kart Racing today and Oval Racing action, are just some of the highlights.

Severe Racing previously released, “Kart Attack” Volume 1 “Ignition”, which was one of the most popular and highest selling Kart Racing films released. “Kart Attack 1” is carried by hundreds of dealers worldwide. Severe Racing will offer parties a role in their film with a full-scale ad/marketing program. Companies association with this film will reach a great number of potential customers.

Producers say racing films are a powerful way to get people involved in racing and market your products or services. Brands are reinforced each time someone views the films they add.

You can contact Severe Racing at http://www.severeracing.com for more on marketing ideas.

FanZCrew.com Starts 2007 with a New Look

Denton, TX - FanZCrew, formerly Fans Crew, will kick off 2007 with a trendy upgrade to their name and identity. FanZCrew has been a proud sponsor of Andy Belmont Racing for the past 2 years. Entering their third season with ABR, FansZCrew remains a strong associate sponsor, and are excited to introduce the new FanZCrew.com identity at the ARCA RE/MAX Series Daytona 200. Read more

LMCS has new title sponsor

MERCED, CA – Officials from ARCA West and Paul Oil Co. have announced that “Q Racing Oil” has signed on as the title sponsor of the ARCA West Late Model Challenge Series. Read more

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